Look & Settings
Styling the site
Colours, buttons and banner images — the settings that make the site look like your brand.
Last updated September 2, 2026
The style settings carry the brand across the whole site, so a new page looks right without anybody styling it.
| Setting | Affects |
|---|---|
| Background and button colours | The whole site. A colour preview shows what you are choosing. |
| Button styles | How every call to action looks. |
| Banner images | The imagery at the top of pages. |
Getting colours right
- Use your actual brand values, not something close from memory.
- Check the contrast. A button in a pale brand colour with white text is unreadable in sunlight, which is where phones are used.
- One accent. A site where four things compete for attention has no call to action.
Banner images
Use your own photography where you possibly can. Stock imagery is recognisable, and a real photograph of your work outperforms it — particularly for a local business, where the visitor is trying to work out whether you are real.
CHANGES APPLY EVERYWHERE, IMMEDIATELY
Style settings are site-wide and live. Make them when you can look at a few pages afterwards, not at the end of the day.