After the Competition
Measuring a competition
The leader board, the stats tab, and the analytics that tell you whether entrants ever bought anything.
Last updated September 2, 2026
Entries are the easy number. The interesting question is whether the competition brought you people who were not already customers, and whether they went on to spend.
Tribe Leader Board
Entries by tribe, so you can see which tribes actually promoted it. Entries where nobody picked a tribe are grouped as Direct. A tribe at the bottom of this table did not run the competition, whatever they told you.
Stats
A breakdown of the answers to your entry questions — but only for the fields you ticked Chart on when you built the form. If this tab says No stats available, that is why.
Analytics
| Panel | What it tells you |
|---|---|
| Entries / New People | How many entrants were new contacts rather than people you already had. |
| Non Customers | Entries with no previous estimates or sales — the genuinely new audience. |
| Pre Entry Transactions | What entrants had bought from you before. |
| Post Entry Transactions | What they bought afterwards. This is the return on the competition. |
| Post Entry Calls & Enquiries | Whether entrants came back and made contact. |
Analytics take up to a week to appear
The entries chart
The Promotions dashboard shows Recent Promotion Entries over time, which is the quickest way to see whether a push — an email campaign, a social post, a radio ad — actually moved entries.