Products & Pricing
Margin groups
Turning a wholesale price into a selling price — the five margins, quantity breaks, wholesale price bands, and locking a group so tribes cannot change it.
Last updated September 16, 2026
You buy a product at a wholesale price and sell it at a higher one. The difference is your margin, and a margin group is a named set of rules for working it out. Instead of typing a selling price against every product, you attach the product to a margin group and let Gorilla Dash calculate the price.
This matters most for products that are decorated to order — printed, embroidered, engraved — because the selling price is not one number. It is the cost of the item, plus the cost of decorating it, plus setup charges, each of which you may want to mark up differently.
Select Online Store in the left-hand menu, then Margin Groups, then Create Margin Group.
The five margins
| Margin | What it marks up |
|---|---|
| Base Margin | The item itself — the wholesale cost of the blank product. |
| Decoration Margin | The cost of decorating it: printing, embroidery, engraving. |
| Decoration Setup Margin | The one-off setup charge for a decoration, such as digitising a logo or making a screen. |
| Extras Margin | Anything added to the order that is neither the item nor its decoration — a gift box, special packaging. |
| Extras Setup Margin | The one-off setup charge attached to an extra. |
A group needs a Name that says what it is for, and it is worth naming them by the decision rather than the number — "Standard apparel" is easier to maintain than "40 percent". Note that the first wholesale band in a group shows Default in its Units More Than box rather than a number: that is the band everything below the next threshold falls into, and it is fixed.
Charging less for larger quantities
Quantity Margin lets the margin fall as the order gets bigger, which is how volume discounting works without discounting anything by hand. Each row sets a Units More Than threshold and the Unit Margin that applies above it, so a group might take its full margin up to fifty units and a reduced one beyond that.
Group Prices sit above that and divide the group by how expensive the item is: each Group Price row sets a Wholesale Price From, and the Quantity Margin rows live inside it. So the two are not separate axes you set independently — you choose the wholesale band first, and then the quantity thresholds and margins within that band. This is how you avoid a percentage margin producing an absurd figure on an expensive item.
Letting tribes have their own
A margin group can belong to the organisation or to a single tribe. Organisation groups are the network's standard pricing; a tribe group lets one tribe price differently, which some networks allow and others do not.
A group can also be marked as locked, which fixes its name and removes the Delete button so the group cannot be renamed or thrown away. It does not freeze the margins — those stay editable on a locked group — and there is no control on the margin group screens that sets it, so treat it as something you may see rather than something you can apply. Whether tribes may set their own prices at all is controlled separately, by Enable tribe pricing on the Store Settings screen.