Website Basics
Creating a website
Setting up a new site, its name and address, and the base paths that shape its structure.
Last updated September 2, 2026
Most organisations run one website. A second is worth creating when a genuinely different brand or market needs its own — not to give one tribe a variation, which local pages already handle.
The basics
| Field | What it is |
|---|---|
| Website name | How you recognise it in Gorilla Dash. |
| Website URL | Where it lives. |
| Business name | What appears as the business on the site. |
Base paths
Base paths decide the shape of the addresses for the parts of the site generated from your data — products, categories, ranges and tribes. They set what sits in front of each one, so a product page reads the way you want it to.
Connecting tribes
A website serves the tribes connected to it. Connect them all, or pick the ones this site covers — see the connected tribes guide.
See it working
A franchise website running on Gorilla Dash
Hungry Gorilla is a demonstration website for a made-up cafe franchise. Its pages, location pages, menus, online ordering and enquiry forms are all managed in Gorilla Dash, so you can see how the pieces fit together before you build your own.