Connected Accounts
Fixing a social connection that has stopped working
Reading the status on a connection, the two kinds of repair, and why connections expire in the first place.
Last updated September 2, 2026
Social connections expire. It is normal, it happens to everyone, and the platforms do it deliberately — a permission granted once should not last forever. Each connection shows its status so you can see which need attention.
The two things that go wrong
| Status | What it means | The fix |
|---|---|---|
| The account can no longer be reached | The permission you granted has expired or been withdrawn. | Reconnect the account and approve the permissions again. |
| A page is no longer available | The account still works, but your access to that page has changed. | Select the page again — or fix your role on the platform first. |
Where a connection just needs waking up, refresh connection does it without a full reconnect.
Why it expires
- You changed your password on the platform.
- The platform expired the permission on its own schedule — Facebook and Instagram do this regularly.
- Someone removed your admin role on the page.
- An administrator revoked connected apps for the business.
Catching it before your customers do
A LAPSED CONNECTION FAILS SILENTLY TO THE SCHEDULER
Posts scheduled against a broken connection do not go out. If social posts have stopped appearing, check this screen before rewriting the content — glance at it whenever you schedule a batch, and reconnect anything flagged.