Website Basics
How websites work in Gorilla Dash
One website built centrally, serving every tribe, with local pages where they need them.
Last updated September 2, 2026
Gorilla Dash builds and runs the websites your customers arrive on. The design and most of the content are built once at organisation level, and every connected tribe gets their own version of it.
Why it is built this way
The alternative — forty tribes each with their own website — means forty different brands, forty sets of stale content, and no way to change anything across the network. Here, head office changes a page once and every location has it.
What a website is made of
| Part | What it is |
|---|---|
| Pages | The pages of the site, built from templates and blocks. |
| Components and content | Reusable pieces used across pages. |
| Menus | How people move around. |
| Blog articles, case studies and FAQs | The content that brings people in from search. |
| Products | What you sell, shown on the site. |
| Connected tribes | Which locations this website serves. |
Where the site connects to the rest of Gorilla Dash
- Enquiry forms on the site create enquiries and contacts directly.
- Call tracking numbers on the site attribute the calls it generates.
- Reviews can be shown on it.
- The chatbot answers visitors and can capture an enquiry.
THE SITE IS NOT A SEPARATE SYSTEM
That is the whole point of it being here. A visitor who fills in a form is a contact in your database seconds later, not an email somebody has to copy out.