Our Work
Writing a post
The fields on a post, scheduling it, and the setting that can change a live web address.
Last updated October 14, 2026
Only a heading is required, but a post is not worth publishing without a story and at least one good photograph. Everything else improves it.
The sections
| Section | Holds |
|---|---|
| Post Details | Author and status. |
| Post Content | The heading, the search engine title and description, the web address, the excerpt and the story itself. |
| Images | The photographs. |
| Client Details | The client's name and website, if you have permission. |
| Schedule | Post now or later, whether to include it in the digest, and whether to feature it. |
Standard or formatted
The story can be plain Standard text or Formatted with basic markup. Standard rejects any formatting at all, so pasting from a word processor or a web page will usually fail — paste as plain text, or switch to Formatted.
Clearing the web address can break its link
Getting it into the digest
Tick Include weekly digest. That makes the post eligible — it still has to be published, recent enough for the digest's age limit, and approved if approval is switched on. When more posts are eligible than the digest has room for, the places are shared out between tribes, so a tribe that has not appeared for a while goes ahead of one that appeared last time. To guarantee a particular post a place, mark it Feature in next digest on the Work Post Approval screen.
Turning it into a social post
Create Social Post copies the post into a new social media post ready to schedule. A post with an empty story cannot be copied — write something before reaching for the button.
AI help
Both the excerpt and the story have an AI improve option with a custom prompt, and you can clear the AI changes if you do not like them. Useful for turning a tribe manager's three-line note into something publishable.