Sending
Creating a campaign
Putting an email and a list together into a send: the fields, the from address, and what to check before scheduling.
Last updated September 2, 2026
A campaign is one send. It points at an email and a mailing list, and says who it comes from and when it goes.
| Field | What to put in it |
|---|---|
| Campaign name | For you, not the customer. "March newsletter — customers" is findable in a year. |
| Mailing List | Who receives it. Pick this first — the recipient list drives everything else. |
| What they receive. | |
| From Name | What appears in their inbox. A business name people recognise, or a person at it. |
| From Address | Where replies go. Make sure it is a mailbox somebody actually reads. |
The from name matters more than you think
On a phone the sender is often more prominent than the subject line. A name customers recognise gets opened; "noreply" does not, and it tells people you are not interested in a reply.
PICK THE LIST BEFORE THE EMAIL
The campaign screen asks for a mailing list first for a reason — several other choices depend on it. If an option looks unavailable, it is usually because no list has been selected yet.
Before you go further
- Look at the recipient count. Is it what you expected?
- Send a test and read it on a phone.
- Check the from address is a real, monitored mailbox.