Traffic & Redirects
Redirects
Sending an old address to a new one, when you need one, and the rule that breaks a site.
Last updated September 2, 2026
A redirect sends somebody arriving at an old address to a new one. Without them, every link and search result pointing at a page you changed becomes a dead end.
When you need one
- A page is renamed or its address changes.
- A page is retired and something else covers it.
- A base path changes — which moves every page underneath it at once.
- You are moving to Gorilla Dash from an older site with different addresses.
Getting them right
- Send people to the closest equivalent page, not to the home page. A visitor dumped on the home page usually leaves.
- Check the rule before adding it — you are asked to, and it is worth doing.
- Test it by visiting the old address yourself.
A BAD RULE CAN TAKE OUT MORE THAN ONE PAGE
A redirect written too broadly can catch addresses you never intended, including working pages — and a rule that points at itself sends visitors into a loop. Read the rule twice, then check the site still works.
Before deleting anything
Set the redirect up first, then delete the page. Doing it the other way round leaves a window where every visitor and every search result hits nothing.