Traffic & Redirects
Redirects
Sending an old address to a new one, when you need one, and the rule that breaks a site.
Last updated September 2, 2026
A redirect sends somebody arriving at an old address to a new one. Without them, every link and search result pointing at a page you changed becomes a dead end.
When you need one
- A page is renamed or its address changes.
- A page is retired and something else covers it.
- A base path changes — which moves every page underneath it at once.
- You are moving to Gorilla Dash from an older site with different addresses.
Getting them right
- Send people to the closest equivalent page, not to the home page. A visitor dumped on the home page usually leaves.
- Check the rule before adding it — you are asked to, and it is worth doing.
- Test it by visiting the old address yourself.
A BAD RULE CAN TAKE OUT MORE THAN ONE PAGE
A redirect written too broadly can catch addresses you never intended, including working pages — and a rule that points at itself sends visitors into a loop. Read the rule twice, then check the site still works.
Before deleting anything
Set the redirect up first, then delete the page. Doing it the other way round leaves a window where every visitor and every search result hits nothing.
See it working
A franchise website running on Gorilla Dash
Hungry Gorilla is a demonstration website for a made-up cafe franchise. Its pages, location pages, menus, online ordering and enquiry forms are all managed in Gorilla Dash, so you can see how the pieces fit together before you build your own.
Open the demo websitedemo.gorilladash.com