Social Basics
Social media posting: how it works
What the social media module does, the three things a post needs, and how one post reaches a whole network of tribes.
Last updated September 2, 2026
Write a post once, choose the channels, and Gorilla Dash publishes it — now or on a date you set. For a network, one post written at organisation level can go out from every tribe's own pages.
Three things a post needs
| Piece | What it is |
|---|---|
| Connections | The social accounts and pages Gorilla Dash is allowed to publish to. Set up once, per person. |
| The post | The words, images and links — with a different version per platform if you want one. |
| The schedule | Now, or a date and time. |
Where posts live
- Social Media Posts — the list of everything written, with its status.
- Calendar — the same posts by date, which is how most people plan.
- Business Information — the profile details Gorilla Dash keeps in step with your listings.
Organisation and tribe posts
A post written inside a tribe goes to that tribe's own channels. A post written at organisation level can be sent out to your tribes, so each publishes it from their own page — which is the difference between a brand campaign that appears everywhere and one that only appears on head office's page.
CONNECTIONS COME FIRST
Nothing can be published to a channel nobody has connected. If a platform is missing when you write a post, the connection is the thing to fix — see connecting your social media accounts.