Business Information
Opening hours on your listings
Keeping published hours accurate, handling holidays, and why this is the detail customers punish most.
Last updated September 2, 2026
Opening hours are the single most-read piece of information on a local listing. They are also the one customers judge you hardest on: arriving at a closed door because the listing said open is the sort of thing that produces a one-star review.
Setting them
Set the hours on each tribe's business information. They are per tribe, because they genuinely differ — a network cannot publish one set of hours for everybody.
Publish hours you will keep
- If you close early on quiet afternoons, publish the early time.
- If the phone is answered later than the door is open, that is a different thing — say so in the description rather than stretching the hours.
- Do not publish hours that depend on someone being available. Publish the ones you can always meet.
Holidays
PUT THE HOLIDAY DATES IN BEFORE THE HOLIDAY
Public holidays are when listings are checked most and are most often wrong. Set the exceptions a week ahead — it is a five-minute job that prevents the complaints, and the reviews, that follow a wasted journey.
A habit worth having
Check the hours on every tribe once a quarter, and always after a tribe changes its pattern. Nobody reports incorrect opening hours to head office — they just go somewhere else.