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Network Store Basics

Network Store: how it all fits together

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What the Network Store is, the pieces it is built from, and how an order travels from a tribe clicking Buy through to money arriving.

Last updated September 2, 2026


The Network Store is your own internal shop. Head office lists what tribes can order — merchandise, signage, event tickets, software seats, marketing services — and tribes buy from it with their own payment details. Everything after that (invoicing, chasing, renewals, reporting) happens inside Gorilla Dash.

It is not the same as your public online store. The Network Store sells to your own network, and only people you have given access can see it.

The pieces

Each item in the left-hand menu is one of these. It helps to know which is which before you start.

PieceWhat it is
ProductsWhat you sell. Each product has one or more variants, and the variant carries the price.
CategoriesHow products are grouped on the storefront so a buyer can find things.
StorefrontWhat a tribe sees when they shop. Preview Storefront shows you exactly that.
OrdersA completed purchase. Holds the items bought, the charges, and any payments against it.
SubscriptionsA product that bills again on a schedule rather than once.
CustomersThe buying tribes, with their saved payment details and history.
Accounts ReceivableWhat is owed, how overdue it is, and where payments have been applied.
AllocationsA thing being handed out that needs a list — conference places, shirts, dinner seats.
RegisterThe list itself: every individual seat or entry, and who it belongs to.
ReportsSales, recurring revenue, subscriptions, outstanding payments and transactions.
SettingsStore name, currency, tax, notifications and failed-payment handling.

How an order travels

  1. A tribe opens the storefront and sees the products their organisation is allowed to buy.
  2. They choose a product and a variant, answer anything you ask for at checkout, and pay.
  3. An order is created. You see it under Orders, and whoever you nominated is notified.
  4. If the product bills on a schedule, a subscription is created alongside the order and renews on its own.
  5. Anything unpaid shows in Accounts Receivable until it is settled.
  6. If the product hands something out, its entries appear in the Register.

Products and variants

This trips people up more than anything else, so it is worth being precise. A product is the thing ("Branded Polo Shirt"). A variant is the version of it a buyer actually picks, and the variant is what carries the price, the billing interval and the quantity rules. A product with no variants cannot be bought.

A GOOD RULE
If two things cost different amounts, they are two variants of one product — not two products. Sizes, term lengths and seat bands are all variants.

Who can see and do what

A store belongs to the organisation that created it, and can be shared with other organisations at one of three levels.

AccessCan do
OwnerEverything, including settings and deleting the store.
ManagerRun the store day to day — products, orders, subscriptions, receivables.
BuyerShop the storefront and see their own orders. No admin screens at all.

Someone who only shops does not need a role in your organisation. That is deliberate: a tribe manager can buy without being given access to anything else.

Before you launch

  • Set your currency, tax and store name under Settings — currency in particular is painful to change once orders exist.
  • Add at least one payment method, or nobody can check out.
  • Create your categories before your products, so products can be filed as you go.
  • Use Preview Storefront and buy something yourself before you tell anyone the store is open.
  • Decide who should get order notifications, and set that up under Settings.
CURRENCY IS EFFECTIVELY PERMANENT
Currency is what your payment provider charges in. Changing it after you have taken orders leaves historical orders in the old currency and makes your reports mix the two. Decide it before you open the store.
Next · Network Store BasicsReading the Network Store dashboard