Gorilla Dash

Help Centre

Guides for every part of Gorilla Dash

Step-by-step how-to guides written by the team that builds the product. Read them here, or download any guide as a PDF.

Reporting

Recurring revenue — MRR and ARR

Download PDF

What the figure counts, what it deliberately leaves out, and how to read the trend.

Last updated October 14, 2026


Monthly Recurring Revenue is what your active memberships are worth per month, at today's prices. ARR is simply that times twelve.

Open the report

For the whole organisation, open Memberships and select Recurring Revenue in the left-hand menu. For one tribe (one location, branch or business unit), open that tribe, select Memberships, then choose Recurring Revenue in its left-hand menu. The tribe report includes only members assigned to that tribe, including the Membership Gains & Losses card below the revenue figures.

What it counts

  • Memberships that are Active today.
  • On a recurring schedule — weekly through to annually.
  • At the amount on the membership, not the package's advertised price.

Every schedule is converted to a monthly figure: an annual membership contributes a twelfth, a weekly one contributes 52 weeks divided by 12.

What it leaves out

ONE-OFF WORK IS NOT RECURRING REVENUE
Non-recurring memberships are excluded on purpose and reported separately as One-off Engagements. If most of your income is project work, MRR will look small next to your billings — that is the point of the measure, not a fault. Use the Sales Report for total billings.

It also ignores whether anybody actually paid. MRR is what you are contracted to bill; the Cash Position screen tells you what is being collected.

The breakdowns

By Billing Schedule shows how much of your revenue depends on annual renewals rather than steady monthly billing. On the organisation report, By Tribe compares tribes. This table is not shown in the tribe report, where all figures already belong to the selected tribe.

The 12-month trend

The trend is reconstructed from membership start and end dates. The current month is exact; earlier months assume end dates were recorded when memberships stopped. If your team has historically deleted memberships instead of ending them, the older months will look better than they were.

Next · ReportingGains and losses