CRM Companies
The online reputation report
What the reputation report covers, what it costs to run, and how to read it before extending credit or signing a deal.
Last updated September 2, 2026
Get Reputation on a company runs a web research pass and reports what the internet says about that business: how customers rate them, and whether anyone is complaining about being paid.
What it looks at
| Signal | What it tells you |
|---|---|
| Public reviews | How their own customers rate them, and roughly how many have said so. |
| Payment concerns | Whether suppliers or staff publicly report being paid late or not at all. |
| Multi-location businesses | Assessed brand-wide, so a chain is judged on the whole brand rather than one branch. |
The payment signal is the one worth reading before you extend terms. "Minor payment mentions" is not the same as a pattern of complaints, and the report distinguishes between them.
It is a billed AI pass
RUN IT DELIBERATELY
Each report is a paid AI web research run, charged to your account. Run them on accounts where the answer will change a decision — a large first order, credit terms, a long contract — not as a sweep across the database.
Reading it fairly
- A business with no findings is usually a small business with no online footprint, not a business with nothing to say for it.
- A handful of angry reviews is normal for any consumer-facing trade. A pattern is the signal.
- It is public sentiment, not a credit check. Treat it as one input among several.