Setting Up the Store
Product categories
Grouping a store's products so buyers can find them, and nesting categories when a store gets big.
Last updated September 2, 2026
Categories are how a store is browsed. A shop with everything in one list gets harder to use with every product you add, and branded stores grow faster than people expect.
Set them up before the products
Create the categories first and each product is filed as you add it. Doing it the other way round means going back through everything.
Naming them
- Use the words the buyer would use — "Sportswear", not "Sublimated garments".
- For a school, people think in year groups and activities; for a company, in roles and departments.
- A parent category gives a second level where a store is genuinely large. Two levels is plenty.
A product with no category
IT IS BUYABLE AND HARD TO FIND
A product filed nowhere is still on the store, but nobody browsing categories will come across it. If something is not selling and you expected it to, check it is filed somewhere.