Creating Posts
Links, and shortening URLs
Adding the link a post points at, what URL shortening does, and where links do not work at all.
Last updated September 2, 2026
Most posts want people to go somewhere. The post link URL is that destination, and it is what platforms use to build the link preview under your post.
Shortening
Shorten URLs turns long addresses into short ones. Long links full of tracking parameters look untrustworthy in a post and eat the character count on platforms that have one.
Where links do not work
INSTAGRAM CAPTIONS ARE NOT CLICKABLE
A URL pasted into an Instagram caption is plain text — nobody can tap it, and asking people to copy it out never works. Point them at your profile link instead, and write the caption accordingly.
Getting the preview right
- Open the link yourself before scheduling. A dead link in a scheduled post publishes anyway.
- The picture and title in the preview come from the destination page, not from your post — if they look wrong, that page needs fixing.
- Send people to a page that answers the post. A promotion linking to a homepage loses most of the people who clicked.
Tribe post URLs
On a network post, each tribe can point at its own page rather than all sending traffic to one address — so a customer who sees a local post lands on the local page.