Media Basics
What the Media Library is for
One place for your approved images, shared across the network, so every tribe uses artwork that is current and on brand.
Last updated September 2, 2026
The Media Library is where your organisation's images live: product photography, campaign artwork, logos, examples of work. One library, shared with the tribes, so nobody is emailing a JPEG around or using a photo from three seasons ago.
The problem it solves
Without it, artwork lives in somebody's Dropbox, in an email thread, and on a laptop that left with a member of staff. Tribes use whatever they can find, which is usually the wrong version at the wrong size.
Where the images get used
- Social media posts.
- Email campaigns.
- Website pages and blog articles.
- Print marketing.
- Anywhere Gorilla Dash offers you a picture — the media selector reads this library.
Because everything comes from the same library, replacing an image in one place is a single job rather than a hunt.
Organisation and tribe libraries
| Library | Holds |
|---|---|
| Organisation | The brand's own artwork, shared out to the tribes. |
| Tribe | A tribe's own photos — their premises, their team, their work. |
A tribe can also share its own images back, so a good photograph taken at one tribe can be used by the rest of the network.