The Reports
Comparing your tribes
The league table of every tribe, what its columns mean, and one to treat with care.
Last updated September 2, 2026
Tribe Results puts every tribe side by side — this year against last, for estimates, sales, conversion, website sales and open work.
The three cards
- Overview — active tribes, total sales this year against last, and the average conversion rate and work in progress as at last night's rebuild.
- Top Tribes by Sales This Year — the leaderboard.
- Tribe Sale Results — the full table, with a compact view and an export.
The active tribe count deliberately excludes paused and deleted tribes, and tells you how many of each it left out.
The columns worth understanding
| Column | Meaning |
|---|---|
| Website Sales | Sales credited to a website lead rather than walk-in or repeat. |
| Website Sale Share | That as a percentage — the honest measure of what your marketing is contributing. |
| Conversion Rate ($) and (count) | By value and by number of jobs. |
| Current WIP | Sold work still open as at last night's rebuild, by value and count. |
In the full view there is also a column per connected platform, so you can see which system a tribe's trading came through.
Do not divide the columns yourself
The export
Export CSV gives you the table for a board pack or a spreadsheet. It leaves out the per-platform columns.
Using it well
Sort by Website Sale Share rather than by sales. The biggest tribe is usually the biggest for reasons that have nothing to do with marketing; the one converting the most website leads is the one doing something you can copy.