Sending
Scheduling a campaign
Setting a send date and time, what happens without one, and choosing when to send.
Last updated October 14, 2026
A campaign can go out now or on a date and time you choose. Set the send date and send time on the campaign, and it goes when it is due without anyone being at a keyboard.
No send date
A campaign showing no send date is not scheduled and will not go out on its own. That is fine while you are building it — and it is the answer when somebody asks why a campaign they finished last week never sent.
Choosing a time
- Mid-morning on a weekday is a reliable default for business audiences.
- Avoid Monday first thing, when everyone is clearing a weekend of mail.
- Avoid Friday afternoon, when replies will sit until Monday.
- For consumer audiences, evenings and weekends often work better — test rather than assume.
Consistency beats cleverness: a newsletter that always arrives on the same morning gets recognised.
The list is brought up to date first
If a campaign's mailing list would be more than 48 hours past its last rebuild when the campaign sends, Gorilla Dash rebuilds it shortly before the send, so the campaign reaches everyone who matches the list's filters that day. A scheduled campaign is checked 30 minutes before it is due. A campaign sent with Send Now is checked straight away, and can start a few minutes later while its list is rebuilt. Rebuilding a mailing list explains this in more detail.