Reports
The weekly activity report
The Sunday-night email each tribe receives, what the four figures mean, why the phone call numbers are sometimes absent, and what to do with it on Monday.
Last updated September 16, 2026
Every Sunday night, each tribe is emailed a summary of the week it has just had. It is the one report that arrives whether or not anybody goes looking for it, which makes it the report most of your network will actually read.
The email carries the summary itself rather than pointing at a screen, and attaches a printable version so it can be put in front of a team meeting on Monday morning.
The four figures
| Figure | What it counts |
|---|---|
| New leads this week | Enquiries and tracked phone calls together — the people who got in touch for the first time. |
| Phone calls | Calls that came in on a tracking number. See below. |
| Website visitors | Visits to the tribe's pages. |
| New reviews | Reviews left in the week. |
Each figure is shown against the week before it, so the report says whether things moved rather than only what the number was. It also names the busiest day and the busiest hour, which is the part most worth acting on — a tribe whose enquiries cluster on Tuesday mornings and whose phone goes unanswered then has a staffing problem it can see in one line.
Why the phone figures are sometimes missing
An organisation with no call tracking gets a report that describes enquiries and leaves phone calls out altogether. This is deliberate. The report used to open with "0 phone calls", which reads as a quiet week rather than as something nobody is measuring, and tribes drew the wrong conclusion from it.
The decision is made for the organisation, not for each tribe. Once any number exists under Assign Numbers, every tribe's report keeps the call figures — so a tribe without a number of its own still shows its zero beside the tribes that do have one, which is the comparison you want. A tribe that actually recorded calls always sees them, whatever else is true.
What to do with it
The report ends with observations about the week and what to do about them, and attaches a guide on handling calls from new customers. The intention is that a tribe owner reads the figures, reads the one thing worth acting on, and takes it into Monday morning — rather than filing another set of numbers.
Head office and advisors receive their own versions covering the network rather than a single tribe, so the same week can be discussed from both ends without anybody having to build a report.