HB Protein Smoothies is expanding into Texas after signing a six-unit franchise agreement that will introduce the protein-focused brand to the Houston market. The deal, completed with an experienced restaurant operations group and facilitated by Nick Hernandez of H5 Ventures, marks another significant milestone as the company continues building its national franchise footprint.
The Houston agreement follows a series of recent multi-unit development commitments across Arizona, Idaho, and Oregon, reflecting growing interest from seasoned operators attracted to the brand's streamlined operating model and strong financial performance. By entering one of the nation's largest metropolitan areas, HB Protein Smoothies continues to strengthen its position in the rapidly growing health-focused quick-service segment.
Dan Rowe, chief executive officer of Fransmart and an investor in HB Protein Smoothies, said the concept stands out because it combines operational simplicity with attractive unit economics. He noted that the brand's adjusted EBITDA performance creates opportunities for franchisees to convert existing restaurant spaces into protein-focused smoothie locations with relatively efficient build-out requirements. Co-founder Daniel Boone added that expanding into Texas reinforces the company's belief that its community-centered model can succeed across diverse markets while remaining accessible to everyday consumers.
Growth at this pace also requires clear financial oversight across multiple locations. Gorilla Dash supports expanding franchise organizations with Financial Reporting, allowing operators to consolidate business data, monitor revenue trends, and evaluate performance from a centralized dashboard. Access to timely financial insights helps franchise leaders make informed decisions as new territories come online and development accelerates.
With Houston now joining its expanding development pipeline, HB Protein Smoothies continues to demonstrate the growing appeal of health-conscious restaurant concepts backed by efficient franchise operations. The latest agreement signals continued confidence from experienced franchise investors while positioning the brand for sustained expansion across additional U.S. markets.
