Call Tracking
Turn Every Phone Call Into a Revenue Opportunity
Call Tracking for Franchise Networks
Phone calls are still one of the most important revenue drivers for franchise businesses — but most brands have no idea where those calls come from, how they’re handled, or which ones lead to sales. Gorilla Dash changes that. Every inbound call is automatically recorded, tracked, and matched to the correct franchise location using your territory rules. You can see what marketing generated the call, how the conversation went, and whether it turned into real revenue through accounting and POS integrations. With built-in AI, every call is reviewed for customer experience, missed opportunities, and sales quality — giving franchisors and franchisees a powerful coaching tool that lifts performance across the entire network.
What's included?
- Smart Call Routing: Automatically assign calls to the correct franchisee based on territory, licence agreements, or service boundaries.
- AI Call Analysis: Understand customer experience, script compliance, sentiment, and follow-up needs across your entire network.
- Revenue Attribution: Connect call data to accounting and POS platforms to see exactly how much revenue each call generates.
Gorilla Dash completely transformed how we manage inbound calls. Our franchisees finally know which marketing is working, our sales calls are stronger thanks to AI feedback, and we can track revenue from every conversation. It’s become one of the most valuable tools in our entire system.
— Marissa Turner — Franchise Performance Director, Full Promoted USA
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AI-Powered Call Intelligence for Franchisors
See what’s happening on every call, spot missed opportunities, and improve customer experience across your entire franchise network.
"With Gorilla Dash, we finally understand what’s happening on every call — and we can fix issues before they become lost sales."
Gorilla Dash automatically records and analyses every inbound call across your franchise system. Each conversation is tagged with marketing attribution, customer details, and the location it belongs to — giving both franchisors and franchisees complete clarity on performance. Our AI tools review every call instantly, highlighting sentiment, script compliance, customer questions, follow-up needs, and potential lost sales. This gives franchisees real coaching insights without needing to listen to hours of audio. For head office teams, it reveals brand-wide patterns in customer experience, sales quality, and operational consistency. Because Gorilla Dash integrates with POS and accounting platforms, you can also see exactly how much revenue your calls generate — and which campaigns deliver the most profitable customers. It’s call intelligence designed for fast-growing, multi-location franchise brands.
Case Study:Full Promoted USA – How Smarter Call Tracking Increased Sales Nationwide
Before Gorilla Dash, Full Promoted’s franchisees were handling thousands of inbound calls each month — but no one knew which marketing channels were driving the calls, how well the calls were being handled, or whether they were turning into real sales. Lead routing was inconsistent, and without recordings or insights, coaching franchisees on call quality was nearly impossible.
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