Hungry Howie’s is turning its pizza boxes pink again for a cause that has become a 17-year tradition. The pizza franchise has brought back its Love, Hope & Pizza campaign, with proceeds from pizza purchases through October 30 supporting the National Breast Cancer Foundation and programs focused on free mammograms and early detection.
The campaign gives customers a visible reminder of the initiative every time a pizza arrives in one of the brand’s pink boxes. Beyond fundraising, Hungry Howie’s is continuing its partnership with the Henry Ford Mobile Mammogram Unit for a free screening event at the SAY Detroit Family Health Clinic. The initiative connects the brand’s fundraising efforts with direct access to breast cancer screening in the community.
The company’s support also extends beyond the annual campaign period. Hungry Howie’s maintains a year-round round-up donation program that continues raising funds for the National Breast Cancer Foundation after the pink boxes are no longer in circulation. CEO Steve Jackson has emphasized the role that franchisees and customers play in sustaining the campaign and turning everyday purchases into support for a broader community effort.
Since Love, Hope & Pizza began in 2009, the campaign has raised more than $5 million for the National Breast Cancer Foundation, including more than $412,000 in 2025. The funds support initiatives involving early detection, education and patient services, extending the campaign’s reach beyond Hungry Howie’s restaurants.
For franchise teams running community campaigns, keeping promotional details organized across locations can be just as important as the campaign itself. Gorilla Dash includes a Competitions and Promotions feature that can help teams coordinate campaign information, participation details and promotional activity across their network. A centralized approach can make it easier for franchise teams to maintain consistent messaging while managing initiatives that involve multiple locations or activities.
Hungry Howie’s latest campaign demonstrates how a recognizable brand element can become part of a larger community initiative over time. As Love, Hope & Pizza continues through October 30, the pink pizza boxes are once again connecting the everyday experience of ordering a pizza with a broader effort to support breast cancer awareness and early detection.
