Ben Hoeft and Manish Goomar join the wellness franchise’s leadership team as 4Ever Young expands its systems, franchise network and digital capabilities.
- Ben Hoeft appointed Vice President of Finance at 4Ever Young.
- Manish Goomar joins as Vice President of Technology.
- 4Ever Young ranked No. 387 on the 2026 Inc. 5000 list.
4Ever Young is strengthening its executive leadership team with the appointments of Ben Hoeft as Vice President of Finance and Manish Goomar as Vice President of Technology. The Boca Raton, Florida-based wellness and aesthetics franchise said the additions will deepen its financial and digital capabilities as the organization prepares for continued growth. Hoeft will focus on improving financial visibility across the system, while Goomar will help shape the company’s technology strategy and digital infrastructure.
Hoeft brings financial leadership experience in the health and wellness sector. In his new position, he is expected to use financial data to give leadership greater visibility into business performance and help inform future priorities. His appointment comes as 4Ever Young continues to develop a franchise model that combines advanced diagnostics, hormone optimization, aesthetic treatments, peptide therapy, weight management and personalized wellness plans.
Goomar joins 4Ever Young with more than 15 years of experience in healthcare and digital transformation. His responsibilities include developing scalable digital capabilities that connect corporate teams, franchisees and individual centers. The role reflects the growing importance of connected systems for franchise organizations that need to coordinate information and operations across multiple locations while maintaining a consistent customer experience.
The leadership additions arrive during a period of measurable expansion for the brand. 4Ever Young recently ranked No. 387 on the 2026 Inc. 5000 list of the fastest-growing private companies in the United States. The company has also signed its first development agreement in New York for a center planned in Commack on Long Island, adding another market to its franchise growth plans.
As franchise systems grow, financial visibility becomes increasingly important for understanding performance across locations and supporting longer-term planning. Gorilla Dash offers a Financial Reporting feature designed to help franchisors organize financial information and monitor business performance across their networks. For 4Ever Young, the addition of dedicated finance and technology leadership signals an effort to build the organizational infrastructure needed to support its next phase of franchise development.
Key Facts:
| New Leadership Appointments | 4Ever Young has appointed Ben Hoeft and Manish Goomar to its executive team, focusing on finance and technology respectively. |
|---|---|
| Ben Hoeft's Role | As Vice President of Finance, Hoeft aims to enhance financial visibility, aiding strategic planning and performance understanding. |
| Manish Goomar's Contribution | Goomar, as Vice President of Technology, will advance 4Ever Young’s digital strategy, promoting connectedness and innovation. |
| Company Growth Recognition | 4Ever Young was ranked No. 387 on the 2026 Inc. 5000, indicating rapid growth among America's private companies. |
| Franchise Expansion | The company is expanding with a new center in Commack, Long Island, marking its first development agreement in New York. |
| Mission of 4Ever Young | Dedicated to health, wellness, and aesthetics, integrating diagnostics, hormone therapy, and personalized wellness services. |
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