Gorilla Dash
Benchmarking

Benchmarking

Real Performance Insights From Real Accounting Data

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Benchmarking for Franchise Networks

Sales figures only tell part of the story. To run a high-performing franchise network, franchisors need visibility into expenses, labour, margins, and operational efficiency across every location. Gorilla Dash connects directly to each franchisee’s accounting platform — including Xero, QuickBooks, MYOB, and others — to create a full benchmarking engine for your network. Compare spending on supplies, labour, cost of goods, marketing, rent, and other controllable costs. Identify which stores are over-spending and which are operating efficiently. Franchisees can view anonymised peer comparisons so they can see where they stand without exposing other stores' private data. For head office, benchmarking becomes a powerful tool to support training, improve profitability, and strengthen the financial health of the entire network.

What's included?

  • Accounting Integrations: Connect to Xero, QuickBooks, MYOB or any other accounting platform used across your network.
  • Peer Benchmarking: Franchisees can compare their performance anonymously against top-performing locations.
  • Cost Analysis: Identify overspending in supplies, labour, marketing, cost of goods, and other controllable expenses.
Evan FosterEvan Foster

“Benchmarking opened our eyes. Stores finally understood where they were slipping and how to get back on track. It’s the deepest operational insight we’ve ever had.”

— Evan Foster

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See Your Network’s Financial Health in Real Time

Go beyond sales reporting — get a true understanding of costs, efficiency, and profitability.

“When franchisees understand how they compare, they take action — and the whole network improves.”

Benchmarking gives franchisors and franchisees the clarity they need to improve performance. Gorilla Dash pulls in real accounting data, categorises expenses, and compares them across the network — highlighting areas for improvement. Head office can see instantly which locations are spending too much on supplies, which are carrying excess labour costs, or which are outperforming the system with tight operational efficiency. This insight helps guide coaching, training, and best-practice sharing across the network. Franchisees get access to anonymised peer benchmarking so they can compare themselves to top-performing stores. This transparency encourages continuous improvement and helps franchisees take control of their financial performance.

Case Study:How a Food Franchise Used Benchmarking to Reduce Costs and Improve Profitability

A national food franchise noticed inconsistent profitability across its stores. Some locations were thriving while others struggled, despite similar sales levels. Head office lacked visibility into store expenses, making it difficult to identify the root causes of poor performance. Labour costs, supply orders, and food waste varied widely between locations.