Marketing automations
The right message, at the right moment — automatically
Every customer moves through the same journey — Gorilla Dash gives each stage its own automation, set up once and running for every contact in the CRM.
One journey, five moments that matter
New lead
Nurture and educate — no prior contact, so first impressions are yours to design
First order
Onboard — what to expect, and how to get the most from what they bought
Repeat customer
Cross-sell the rest of your products and services, one story at a time
Lapsed
A personal check-in that simply asks: need anything?
Won back
AI hands warm replies straight to a sales rep while the moment is hot
Automations never forget and never get busy — your team spends their time on the conversations that need a human, and the automations handle the rest.
Stage 1
Lead nurturing — educate from day one
A brand-new contact who has never heard from the brand is starting fresh — the automation drips education so you are the obvious choice the day they are ready to buy.
- Introduce your products and services one story at a time — never a catalogue dump
- Answer the questions every new lead has, before they have to ask them
- Build trust with proof — real projects, real reviews, real results
- Stay top of mind with a gentle rhythm, and stop automatically the moment they buy or reply
The nurture sequence
Welcome
Who you are, how you help, what happens next
Products and services tour
The one thing most new leads don’t know you offer
Proof
A case study, a five-star review, a before-and-after
Ready when you are
A soft call to action — reply, book a call, get a quote
Goal: A lead who already understands what you do — and why you.
Stage 2
New customer — from first order to fan
They just placed their first order, and the next few weeks decide whether this becomes a one-off or a relationship.
- Kill buyer anxiety immediately — confirm the order and set expectations for what happens next
- Help them succeed with what they bought — care instructions, tips and getting-started guides
- Check in before they have to chase you — problems you find are loyalty; problems they find are churn
- Then, and only then, introduce the other products and services you provide
The onboarding sequence
Thank you, plus what to expect
Timeline, next steps, who to contact
Care and getting started
How to look after the product and get full value
How is it going?
A check-in that catches issues early
Did you know we also…
Introduce the rest of your products and services
Goal: A confident customer who knows the full range — not just their first purchase.
Stage 3
Lapsed customer — a personal check-in, powered by AI
When a customer goes quiet, the CRM sends a short, personal email from your rep’s own mailbox asking if they need anything — and AI reads every reply the moment it arrives.
- A segment rule spots customers with no order in a set number of months
- The check-in is sent through the rep’s connected mailbox, so it lands in the inbox — not the promotions tab — and replies come straight back
- AI parses each reply and files routine responses to the contact’s CRM timeline automatically
- A buying signal notifies a sales rep immediately, with the full thread attached
How a reply is handled
The segment rule fires
No order in X months — the check-in goes out
The customer answers
It reads like a 1:1 email, because it is one
Every reply is parsed
Routed on intent the moment it arrives
Filed or escalated
Routine replies are filed; hot leads ping a rep instantly
Goal: No lapsed customer slips away silently — and no reply goes unread.
No reply goes unread
Every response to an automated email is parsed the moment it arrives — humans only see the replies that need a human, and everything else files itself.
“Actually yes — can you quote three new signs for our second site?”
Hot lead
A sales rep is notified immediately, with the full thread attached
“All good thanks, we’re happy with everything!”
Filed
Logged to the contact’s CRM timeline — no human needed
“I’m away until Monday — back next week.”
Out of office
Detected automatically; the follow-up waits until they’re back
“Please take me off this list.”
Opt-out
Unsubscribed and suppressed across every channel, instantly
Where automations go next
The same building blocks and the same AI reply handling power the journeys on our roadmap — switched on one at a time.
Job-done survey
A sale or job marked finished triggers a feedback survey — low scores alert the owner before they become bad reviews
Review booster
A happy survey score triggers an automatic “would you share that on Google?” request
Quote chaser
A quote with no answer after a few days gets a friendly nudge — still quiet, and a task lands on the rep
Reorder reminders
Learn each customer’s buying cycle so “time to top up?” lands right before they run out
Win-back offers
Lapsed with no reply to the check-in triggers a targeted offer that stops the moment they buy
Birthdays and milestones
A birthday note or a “one year with us” thank-you — small touches, remembered every time
Service and warranty
Twelve months after install: “time for a service”, with a one-click booking link
Referral asks
Your happiest customers — the best survey scores — get the invitation to refer a friend
Set it up once. Delight every customer.
Pick the first journey to switch on — book a walkthrough with our team.
Book a Demo