Franchise software for home-services networks
Trades, repairs, cleaning, outdoor — home-services franchises win or lose on answering the phone and owning the territory. Gorilla Dash captures every lead, maps every territory and shows which marketing actually books jobs.
The lead calls once
A homeowner's fence blew over in last night's storm. She calls the number on the truck she saw last week — from her driveway, on her lunch break. It rings out. She doesn't leave a voicemail; she calls the next company on Google. That was a four-figure job, and nobody in the network will ever know it existed.
In home services the missed call is invisible — it never shows up in any report, and it costs more than any line item that does.
On Gorilla Dash every tracked number logs every call — answered or not — with recordings and follow-up for the ones that slipped. Leads route by territory drawn on a real map, seasonal campaigns roll out on schedule from head office, and each territory sees exactly which marketing produced which booked jobs.
Sound familiar?
Missed calls are lost jobs
The lead calls once, from a truck, at lunch — if nobody answers and nobody follows up, a competitor gets the job
Territory disputes burn goodwill
Where leads belong and who worked what area turns into arguments without a shared map and shared data
Seasonal windows get missed
The spring rush is planned in February or missed entirely — and every franchisee plans it differently
From first touch to the numbers rolling up
How a lead moves through the platform in your industry.
- 1
The call is captured
Tracked numbers log every call with recordings — including the ones that rang out
- 2
The missed call gets a second life
Missed-call follow-up reaches back before the competitor does
- 3
The lead routes to its territory
Territories drawn on the map decide ownership — no arguments
- 4
The season launches on time
Head-office campaigns roll out network-wide on schedule, localised within the rails
- 5
The territory sees its ROI
Spend, leads, booked jobs and reviews per territory — one live report
How Gorilla Dash helps
Tracked numbers and call recording
Every inbound call is logged, recorded and attributed — with missed-call follow-up so the lead is never silently lost
Geo territory builder
Territories drawn on the map with lead routing to match, so ownership is a fact instead of an argument
Seasonal campaigns from head office
Brand-approved seasonal campaigns roll out network-wide on schedule, with each territory able to localise inside the rails
ROI per territory
Marketing spend, leads, booked work and reviews per territory — one report, always current
What your network gets
- Call tracking: tracked numbers, recordings and missed-call rescue
- Territory builder: map-drawn territories with matching lead routing
- Local pages: a locally-optimised web presence per territory
- Campaigns: seasonal email, SMS and print from head office
- Reviews: reputation monitoring for every territory
- Reporting: cost per lead and booked-job ROI per territory
Want to arrange a free demo walkthrough?
Book me inFrequently asked questions
What happens when a call is missed?
The call is still logged against the territory with its source, and missed-call follow-up can reach the customer back automatically — so the lead exists in the system instead of vanishing.
How are territories managed?
Territories are drawn on a real map in the geo territory builder, and lead routing follows the map. Everyone can see the same boundaries, which is what ends the disputes.
Can franchisees run their own local marketing?
Yes — within brand-approved templates and assets. Head office sets the campaign; each territory localises the details and sees its own results.
See it with your own numbers
See Gorilla Dash on your own numbers — book a walkthrough with our team.
Book a Demo