Gorilla Dash

Franchise software for signage and print networks

Quote-driven sales, long production jobs and locally-won work — signage and print networks run on estimates, follow-up and reputation. Gorilla Dash tracks the whole lifecycle from first enquiry to completed job, across every centre.

The job starts long before the artwork

A fit-out company needs building signage. The project manager googles "signage near me" at 4pm, fills in a form on the local centre's site, and calls the number on the page an hour later from the car. Whether that becomes a $40,000 job depends entirely on what happens in the next two days.

In signage, the network that quotes fastest and follows up hardest wins the job — long before anyone compares artwork.

On Gorilla Dash the form and the call land in the same pipeline, attributed to the same campaign. The estimate goes out tracked, the follow-up is a task with an owner, and when the job is won it moves through WIP to completed — with head office watching conversion and job value across every centre, live. No spreadsheets, no "where's that quote up to?"

Sound familiar?

Quotes leak between inboxes

Estimates live in email threads and spreadsheets, so follow-up depends on memory and won/lost rates are guesswork

Every centre markets differently

Local managers improvise artwork and offers, and brand consistency erodes one centre at a time

Head office reporting is manual

Comparing centres means chasing spreadsheets that arrive late and disagree with each other

From first touch to the numbers rolling up

How a lead moves through the platform in your industry.

  1. 1

    The enquiry lands

    Web form, tracked phone call or walk-in — every lead enters one pipeline with its source attached

  2. 2

    The estimate goes out

    Quoted value is recorded against the enquiry, so the pipeline shows real dollars, not hunches

  3. 3

    Follow-up actually happens

    Tasks and reminders chase every open estimate — the quiet quotes stop dying quietly

  4. 4

    Won work moves through WIP

    Sold jobs progress from work-in-progress to completed, so production load and revenue timing are visible

  5. 5

    The numbers roll up

    Conversion, job value and lead sources per centre — head office and franchisees reading the same dashboard

How Gorilla Dash helps

Estimate-to-sale lifecycle tracking

Enquiries become estimates, estimates become sales, sales move through WIP to completed — with conversion and value visible per centre

Every enquiry and call captured

Web forms and tracked phone numbers feed one pipeline, attributed to the channel that produced them

Brand-approved local marketing

Centres run campaigns and promotions from head-office-approved templates and assets

Network dashboards and benchmarking

Sales by centre, lead sources and reviews side by side — the same numbers at head office and in the centre

What your network gets

  • Centre websites: locally-optimised sites for every centre, on brand
  • Call tracking: tracked numbers with recordings on every campaign
  • Sales reports: estimates, WIP and completed jobs by centre
  • CRM: every customer, quote and conversation in one record
  • Reviews: Google review monitoring and replies per centre
  • Resource library: artwork, templates and pricing guides in one place
Explore all features

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Frequently asked questions

Can it track quotes and estimates, not just sales?

Yes — the sales lifecycle runs enquiry → estimate → sale → work-in-progress → completed. Estimate value, conversion rate and time-to-close are reported per centre, so you can see who quotes fast and who lets quotes die.

Does it work with sign-industry systems like CoreBridge?

Yes — Gorilla Dash has a two-way CoreBridge integration in production use across hundreds of centres, syncing customers, orders and referral types so the platform and your ERP agree.

What do franchisees see versus head office?

Each centre sees its own pipeline, calls, reviews and results. Head office sees every centre side by side — same data, different lens, no exports.

See it with your own numbers

See Gorilla Dash on your own numbers — book a walkthrough with our team.

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