Franchise software for fitness and wellness brands
Memberships, trials, class promotions and word-of-mouth — fitness and wellness networks grow on recurring relationships. Gorilla Dash manages the funnel from first enquiry to renewing member, across every studio.
The trial that goes cold overnight
Someone books a free trial class at 9pm from the couch — peak motivation. If the studio replies tomorrow afternoon, the moment is gone. The studios that convert trials answer in minutes, text the day before the class, and follow up the morning after. The ones that don't wonder why their funnel leaks.
Fitness is sold at peak motivation — every hour of delay between enquiry and reply costs members.
On Gorilla Dash the trial enquiry triggers instant SMS and email follow-up, every touch logged against the contact. Memberships and renewals run on the platform, member sentiment is surveyed before it becomes churn, and head office watches trial conversion and review scores per studio — with offers controlled from the brand, not improvised at the front desk.
Sound familiar?
Trial leads go cold fast
A trial enquiry answered tomorrow is a member lost today — speed and follow-up decide conversion
Churn is invisible until renewal
Without surveys and engagement signals, the first sign of an unhappy member is the cancellation
Studios compete on improvised offers
Every studio invents its own discounts, and the brand price integrity erodes
From first touch to the numbers rolling up
How a lead moves through the platform in your industry.
- 1
The trial is booked at 9pm
The enquiry lands in the pipeline and instant follow-up goes out — while motivation is high
- 2
The reminder lands the night before
Automated SMS keeps the no-show rate down
- 3
The trial becomes a member
Follow-up sequences and brand-approved offers close the join
- 4
The member stays heard
Surveys catch slipping sentiment before it becomes a cancellation
- 5
The network sees the funnel
Trial conversion, churn signals and reviews per studio, benchmarked network-wide
How Gorilla Dash helps
Trial funnel with instant follow-up
Enquiries trigger SMS and email follow-up automatically, and every touch is logged against the contact
Memberships and subscriptions built in
Recurring plans, member management and renewal visibility — with the Memberships add-on priced per location
Surveys and reviews per studio
Member sentiment and public reviews benchmarked across the network, with alerts when a studio slips
Brand-controlled offers
Promotions come from head office with local flexibility inside approved rails — no more race-to-the-bottom discounting
What your network gets
- Trial pipeline: instant follow-up on every trial enquiry
- Memberships: recurring plans and member management
- SMS & email: reminders, offers and win-back campaigns
- Surveys: member sentiment before it becomes churn
- Reviews: per-studio reputation with network benchmarks
- Studio pages: locally-optimised pages with timetables and offers
Want to arrange a free demo walkthrough?
Book me inFrequently asked questions
Does it handle recurring memberships?
Yes — the Memberships & Subscriptions add-on runs recurring plans, member management and renewals on the platform, priced per location alongside the base platform.
How fast is the trial follow-up?
Immediate — a trial enquiry can trigger SMS and email follow-up automatically the moment it lands, with every touch logged against the contact for the studio to pick up.
Can head office control discounting?
Yes — offers and promotions are built by the brand and rolled out with approved assets. Studios localise within the rails, so price integrity survives the front desk.
See it with your own numbers
See Gorilla Dash on your own numbers — book a walkthrough with our team.
Book a Demo