Gorilla Dash

Franchise software for retail and showroom networks

Foot traffic, considered purchases and product ranges that must stay consistent — retail and showroom networks juggle physical stores and digital demand. Gorilla Dash connects the two, with commerce built in.

Researched online, bought in store, attributed to nobody

A couple spends three weeks researching a big purchase — website visits, a brochure download, an email question, then a Saturday showroom visit where they buy. The sale lands in the till, the marketing that built it gets no credit, and next quarter's budget meeting argues about whether the website "does anything".

Considered purchases are won across weeks and channels — a network that only measures the till will starve the marketing that fills the showroom.

On Gorilla Dash the research trail and the sale live in one record: the enquiry, the quote, the visit, the purchase. Product catalogues publish consistently to every store and site, online storefronts route orders to the right location, and per-store dashboards show the whole funnel — not just the last metre of it.

Sound familiar?

Digital demand, physical attribution

Customers research online and buy in store — and nobody can say which campaigns drove the showroom visit

Catalogues drift store by store

Product ranges, pricing and imagery diverge across locations and channels

Ecommerce is a separate business

The online store runs on its own platform with its own data, disconnected from the network

From first touch to the numbers rolling up

How a lead moves through the platform in your industry.

  1. 1

    The research starts online

    Site visits, downloads and questions become an enquiry with a source

  2. 2

    The quote bridges web and showroom

    High-value purchases are quoted and tracked, whichever channel they move through

  3. 3

    The order routes to the right store

    Online storefronts send orders and leads to the closest location

  4. 4

    The catalogue stays consistent

    Products, pricing and imagery publish centrally to every store and site

  5. 5

    The funnel gets its credit

    Per-store dashboards connect campaigns to visits, quotes and sales

How Gorilla Dash helps

Enquiry and quote tracking for considered purchases

High-value purchases start as enquiries and quotes — tracked from first touch to closed sale, online or in store

Online commerce built in

Branded storefronts with order routing to the right location — included as an add-on, not a separate platform

One product catalogue

Products, pricing and imagery managed centrally and published consistently to every store and site

Store performance side by side

Sales, enquiries, conversion and reviews per store — benchmarked across the network in real time

What your network gets

  • Store sites: locally-optimised pages for every showroom
  • Online commerce: branded storefronts with order routing
  • Product catalogue: one range, published everywhere
  • Quote pipeline: considered purchases tracked to the sale
  • Reviews: per-store reputation management
  • Dashboards: store performance benchmarked network-wide
Explore all features

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Frequently asked questions

Does ecommerce come with it or is it separate?

Online Commerce is a Gorilla Dash add-on, not a separate platform — branded storefronts run on the same product catalogue and customer records as the rest of the network, with orders routed to the right location.

Can we manage one product range across all stores?

Yes — products, pricing and imagery are managed centrally and published to every store page and storefront, so the range never drifts location by location.

How does it attribute an in-store sale to online marketing?

The enquiry, quote and sale live in one customer record with the original source attached — so when the showroom closes the sale, the campaign that started it still gets the credit.

See it with your own numbers

See Gorilla Dash on your own numbers — book a walkthrough with our team.

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