See the whole network without asking for a report
You juggle responsibilities across the entire business and answer to the board for all of it. Gorilla Dash gives you a live, top-level view of every location — enquiries, sales, support and satisfaction — from one login.
What a franchise CEO is accountable for
The CEO of a franchise network answers for three things at once: the performance of every location, the growth of the network, and the health of the brand that holds it together. None of the three lives in one system. Sales sit in a hundred POS terminals, the development pipeline sits in a CRM the sales team runs, marketing reports clicks, and the field reports back through whoever picked up the phone.
So the CEO’s real job is often assembly: pulling those pieces into a board pack, a franchisee conference deck or an honest answer to "how are we doing". By the time the picture is assembled it is a month old, and the locations that were struggling when the numbers were pulled have had another month to struggle.
Gorilla Dash removes the assembly. Because every location’s websites, enquiries, calls, CRM, campaigns, support and sales run through one platform, the network view is the same data your teams work from, live — not a summary someone prepared for you.
Sound familiar?
Board reporting takes days
Numbers live in different tools and spreadsheets, so every board pack is a stitching exercise — and the person stitching it is usually you or your most expensive analyst.
No single view of network health
You find out about problems when they become escalations, not when they start. A location losing leads in March shows up as a royalty problem in June.
Franchise sales progress is opaque
You have to ask around to know how the development pipeline is really tracking, and every answer depends on who you asked and how their week went.
Marketing spend cannot prove itself
The national fund is defended with impressions and clicks because the sale happens in a system marketing cannot see — and the franchisee conference turns into an argument about it every year.
How Gorilla Dash helps
A top-level view of the health of the system
Enquiries, calls, support tickets, reviews and sales across every location on one dashboard — the same numbers your teams work from, not a summary prepared for you. Group locations by region, format or cohort once and every report follows.
Franchise reporting softwareReal-time financial reporting and benchmarking
POS and accounting data from every location unified into revenue, costs and margins per location, region and network, with each location benchmarked against the others — without waiting for month-end exports.
Financial ReportingFranchise sales progress on demand
Check the corporate CRM for development pipeline progress any time — candidates, stage, source and next step — with no status meeting required.
Franchise CRMMarketing judged by revenue, not clicks
Every lead carries its source through the CRM to the sale, so the national fund and every local campaign are reported by the revenue they produced per location.
Franchise marketing softwareReports that arrive without being asked for
Weekly and monthly reports delivered to you, your leadership team and your franchisees automatically — the same report, on the same day, from the same data.
Internal CommunicationsOne consolidated bill and full audit trail
Replace tool sprawl with one platform, one invoice priced per location with unlimited team members, and a full data and audit trail the board can rely on.
See PricingYour first quarter on Gorilla Dash
A typical rollout — every network starts with what it already has, so the order and the pace are set with you.
Weeks 1–2
Every location on one map
Locations, teams and territories set up from your existing structure; websites, phone numbers and lead sources connected as they are. You can already see enquiries and calls per location.
Month 1
Sales and marketing in the same report
POS and accounting feeds connected, the corporate CRM live for the development team, and campaigns attributed to the revenue they produced. The first network report goes out on schedule.
Quarter 1
Benchmarks the network trusts
Three months of consistent data, so location benchmarks mean something and franchisees see the same numbers head office does. The board pack is a filter on a dashboard, not a project.
The questions a CEO asks, and where the answer lives
| You ask | Where to look | What you see |
|---|---|---|
| How is the network doing this week? | Network dashboard | Enquiries, calls, sales, support and reviews for every location, with week-on-week and year-on-year movement |
| Which locations are behind, and why? | Benchmarking | Every location ranked against the network and its region, with the gap broken down into leads, follow-up, conversion, reviews or margin |
| Is the marketing fund producing revenue? | Lead source and campaign reports | Revenue and cost per acquisition by campaign and channel, per location, from the CRM and POS data |
| How many franchises will we open this year? | Corporate CRM pipeline | Candidates by stage and source, with conversion rates from enquiry to signed agreement |
| Are franchisees being looked after? | Support desk | Open tickets, response and resolution times against support hours, and the knowledge gaps they reveal |
| What does the whole stack cost us? | Billing | One invoice, per location, with unlimited team members — and the add-ons each department actually uses |
Your toolkit
The base platform covers every role — add the department bundles this role leans on
Included for everyone
The Core Platform
One login, websites and enquiries, CRM, call tracking, knowledge base and support — priced per location, never per seat
Department bundle
Executive, Compliance & IT
Real-time financial reporting, corporate benchmarking, integrations, compliance monitoring and consolidated billing
Department bundle
Sales & Franchise Growth
CRM and pipeline, lead routing and attribution, call recording and ROI per dollar
Frequently asked questions
Does the CEO need to log in every day to get value from it?
No. Most CEOs read the scheduled weekly and monthly reports that arrive by email, and open the dashboard when something in the report needs a closer look. The point is that the answer is there when you want it — not that you have to go looking.
Will franchisees see the same numbers I see?
Yes, for their own location. Each franchisee sees their location against the network benchmark from the same data head office uses, which is what turns the quarterly review from a judgement into a shared fact. Permissions decide what each role sees; visibility upward does not mean every franchisee sees every other.
How does it get sales data from our locations?
Through direct integrations with the POS and accounting systems the locations already run, syncing automatically. Each connection’s health is monitored, so a location whose feed has stopped is flagged before the report is wrong rather than after.
We already have a franchise development CRM. Do we have to move it?
Not on day one. Gorilla Dash integrates with Salesforce, Zoho and HubSpot, so the development pipeline can stay where it is while the network runs on the platform. Many networks consolidate later once the rest of the business is in one place, but it is a choice rather than a precondition.
What does it replace?
Typically a separate website builder, CRM, email tool, SMS tool, review tool, intranet, helpdesk, LMS and reporting layer — each bought per location or per user. The pricing page shows the like-for-like comparison per location.
How long until the board sees a difference?
Enquiries and calls per location are visible within the first fortnight, and the first scheduled network report goes out within the first month. Benchmarks need a quarter of consistent data before they are worth putting in front of the board.
Who owns the data?
You do. There is one customer database owned by the franchisor and partitioned by location, so the brand keeps the customers, history and web presence when a franchisee sells or exits, and head office can run network-wide programmes in between.
See it with your own numbers
See Gorilla Dash on your own numbers — book a walkthrough with our team
Book a Demo