Website Inquiries
Track Every Website Lead From First Click to Final Sale
Lead Tracking for Franchise Networks
Gorilla Dash gives franchise organisations a simple, powerful way to manage every enquiry that comes through your website. As soon as a lead arrives, it’s automatically matched to the right franchisee using your territory rules — no manual sorting, no missed opportunities. You instantly see where each enquiry came from, which campaigns are working, and how customers are finding your brand. And with AI summaries and CRM/POS integrations, franchisees get the context they need to respond quickly and confidently. Clear insights, faster follow-up, and better conversion — all in one place.
What's included?
- Territory-Based Lead Routing: Automatically direct leads to the correct franchise location based on boundaries, licence agreements, or service areas.
- Full Marketing Attribution: Track campaigns, keywords, devices, referrers, and UTM data so you always know which channels drive real enquiries.
- Revenue & ROI Tracking: Connect POS and accounting platforms to measure the true revenue behind each lead, marketing activity, and franchise location.
“Gorilla Dash has transformed the way our franchise network manages enquiries. Leads are automatically routed to the correct locations, enriched with AI summaries, and tracked all the way through to invoiced revenue. Our franchisees respond faster, convert more opportunities, and we finally have clear visibility into ROI at both the local and national level.”
— Evan Foster - United Franchise Group
Want to arrange a free demo walkthrough?
Book me in
Advanced Lead Attribution for Franchisors
Gorilla Dash gives you a clear, instant view of where leads come from, how they move through your franchise network, and which channels are truly driving results — all in one simple dashboard.
“Before Gorilla Dash, we could see enquiries — but we couldn’t see outcomes. Now we track leads, conversions, and revenue with total accuracy across every franchise location.”
Every enquiry is automatically tagged with campaign data, keywords, devices, UTM parameters, and referral sources, giving both franchisors and franchisees a full picture of performance. You can easily see which locations are converting well, which marketing channels generate real ROI, and where opportunities may be slipping through the cracks. All lead and revenue data flows into one unified reporting dashboard. With POS and accounting integrations, you can track the true value of each lead—from the first click to invoiced revenue. AI-driven summaries give sales teams helpful context before they follow up, while automated drip campaigns keep new leads engaged even when franchisees are busy. It’s a practical, scalable way for franchise networks to run smarter marketing, improve conversion rates, and support every location with transparent, data-driven insights.
Case Study:Franchise Success for Signarama
Before using Gorilla Dash, Signarama faced major challenges managing incoming website enquiries across their franchise network. Leads were often sent to the wrong location, leaving some franchisees overloaded while others missed opportunities entirely. Marketing teams struggled to understand which campaigns were generating enquiries, and franchisees had no consistent way to track how those enquiries turned into sales. Without clear attribution or revenue visibility, both local owners and head office lacked the data needed to improve performance or justify marketing spend.
Related News:
View all posts→
Explore more features
Memberships & Subscriptions for Franchise Networks
Build recurring revenue with franchise-ready subscription tools, all managed in one easy platform.
Online Stores Built for the Franchise World
One storefront. Many franchisees. Fully automated order routing, pricing, and payments.
Call Tracking for Franchise Networks
Record, analyse, and attribute every inbound call — and see exactly how calls drive revenue across your franchise system.
Branded Stores for Repeat Customer Ordering
Schools, workplaces, events, and large clients — all served through custom branded stores.
See it working
A franchise website running on Gorilla Dash
Hungry Gorilla is a demonstration website for a made-up cafe franchise. Its pages, location pages, menus, online ordering and enquiry forms are all managed in Gorilla Dash, so you can see how the pieces fit together before you build your own.