Jeff Fordham is spearheading a new chapter in North Georgia's pool service industry with the launch of his Poolwerx franchise, now operating in the growing communities of Canton and Cumming. Bringing decades of engineering and business leadership to the venture, Fordham is applying a detail-driven, customer-first approach that reflects both his professional background and personal values.
Fordham’s decision to invest in Poolwerx was grounded in his appreciation for structured, scalable business models. With over 30 years of experience in RF antenna measurement, business operations, and sales—and a master's degree in electrical engineering from Georgia Institute of Technology—he found the Poolwerx system aligned seamlessly with his disciplined approach to entrepreneurship.
Joining him in this endeavor is his son-in-law, Harry Spadlin, who is leading operations in Canton. Together, they are building a family-run business that emphasizes trust, consistency, and genuine connection with clients. “We’re committed to delivering the kind of service that homeowners can rely on—where technical quality meets personalized care,” says Fordham.
The Poolwerx model utilizes a hub-and-spoke business strategy that integrates both mobile service and retail locations. This dual approach was a major draw for Fordham, offering flexibility for expansion and multiple revenue streams. With robust systems in place for inventory control, route management, and pricing, the launch proceeded efficiently, allowing the team to focus on establishing relationships with their new customer base.
For Fordham, the business goes beyond pool maintenance. It's about helping families enjoy their homes and create lasting memories. “When a pool is restored to its pristine condition and families are happy, that’s the ultimate achievement,” he shares. His vision reflects a deeper purpose—supporting quality of life through service that is both dependable and heartfelt.
Andrew Kidd, CEO of Poolwerx USA, sees Fordham’s technical expertise and customer-focused mindset as a powerful asset to the brand’s growing footprint. “Jeff brings the right mix of innovation and integrity, which will strengthen our presence in the region and elevate the Poolwerx standard,” Kidd affirms.
With its blend of professionalism and community spirit, this North Georgia franchise is positioned not just as a pool service provider but as a trusted partner in the neighborhoods it serves.