Poolwerx marked a significant chapter in its growth with the opening of its 150th Australian store in Cannon Hill, Brisbane, a milestone that reflects more than three decades of steady expansion. The opening was celebrated with a ribbon cutting attended by Chief Operating Officer Steve Halls and franchise partner Richard Kelly, who has built a portfolio of five stores since joining the network in 2021. Kelly described the moment as a reflection of the shared commitment and collaboration that have shaped the brand’s success.
Founded in 1992 by John O’Brien, Poolwerx began as a modest mobile pool cleaning service before growing into an international franchise with a strong presence in Australia, New Zealand and the United States. Over the years, the company has steadily invested in technology, systems and training to support franchise partners and maintain consistent service standards as the network has expanded.
O’Brien has pointed to the 150 store milestone as a personal and professional highlight, rooted in his original goal of helping Australians enjoy their swimming pools safely and with confidence. What started as a local service offering has evolved into a business that supports hundreds of franchise owners and employees across multiple markets.
The new Cannon Hill location is expected to contribute to local employment while serving families looking to make better use of their outdoor spaces. As Poolwerx looks ahead, the brand is forecasting strong growth over the next five years, supported by continued consumer demand and a franchise model designed for long term sustainability. The milestone store opening signals not only how far the company has come, but also its confidence in the road ahead.