If you followed along and created your first Mailing List, (we discussed this earlier this month), you’re ready to send your first Email Campaign.
While a Mailing List is the group of people you want to reach, the Email Campaign is the message you send to that list.
It could be anything: A promo email. A reminder about an expiring offer. A follow-up after a special event. A “hey, this is happening soon” message.
If your goal is growing sales through targeted marketing, premade templates make that process a lot easier.
Your company can create polished Email Templates for monthly or repeatable campaigns, so every Tribe has a strong starting point.
Importantly, you do not need to brainstorm a fresh idea every time. You just customise the local details, choose the right mailing list and send.
Every successful Email Campaign means you build trust with your current and future customers. You get consistent communication going to the right people and less time spent fiddling with wording.
Quick Gorilla Dash Guide
Sending email campaigns
Premade templates give you the bones of the email. They give you a faster starting point. Your job is to make sure the right audience gets the message.
Here’s how to create a campaign and connect it to the right mailing list.
1. From the left menu, open Email Marketing and then Email Campaign.
2. Click the ➕ plus button at the top to start a new campaign.
3. Add a Campaign Name and then click Select Email. You’ll see a collection of premade templates that are ready for you to use.
4. You can tweak details like the from address and name and whether your email Resends to Non-Openers. When in doubt, leave the email as is.
5. Finally, choose one of your carefully tailored Mailing Lists, then click Save.
6. On the final screen, set up the timing for when the email sends.
A note on customizing emails
If you’d like to tweak the template email, you’ll have to make those changes in a different tool, called Emails.
Before you set up the Campaign, open Emails from the left menu. Click on the email you want to edit. Every element is customizable. Hit Save when you’re finished to keep your changes!
Now, your custom email is ready to attach to an Email Campaign.
We suggest you duplicate the email (look for the paper icon near the bottom of each email) and play around with the second copy. That way you have a backup, just in case.
Send the right message
Campaigns help your team send polished, personalised emails without building every message from scratch.
For business owners, that means faster promotions, cleaner follow-ups and fewer missed chances to bring customers back in.
If you run into trouble or have feedback, reach out. We want to make campaigns easier, sharper and more useful.
Send it smart,
Shane Liu
Email Shane@gorilladash.com