Veteran industry leader joins the 3,000-location strong sandwich chain to accelerate digital transformation and operational excellence.
- Stacy Peterson appointed President and COO of Jersey Mike's
- Peterson boasts experience from Wingstop and Jeni's Splendid Ice Creams
- Company expanding rapidly with over 3,000 locations in operation.
Jersey Mike’s Subs, the fast-casual sandwich chain now operating over 3,000 locations nationwide, has appointed industry veteran Stacy Peterson as its new President and Chief Operating Officer. The move reflects the brand’s strategic focus on accelerating growth through operational excellence, digital innovation, and strengthened community engagement.
CEO Charlie Morrison praised Peterson’s appointment, noting their previous collaboration at Wingstop. “Stacy played a pivotal role in Wingstop’s growth and success, and her expertise in operations, marketing, and technology will be instrumental as Jersey Mike’s enters its next phase of expansion,” Morrison said.
Peterson brings a wealth of experience, having previously led Jeni's Splendid Ice Creams as CEO and held senior roles at Wingstop, FedEx Office, Blockbuster, and Service King Collision Repair Centers. Her career combines operational rigor with strategic leadership, making her well-suited to guide Jersey Mike’s through its rapid expansion while maintaining brand consistency and customer satisfaction.
Her arrival coincides with Jersey Mike’s continued ascent as a franchise powerhouse. The brand was ranked #2 on Entrepreneur’s 2025 Franchise 500 list and is recognized among Forbes’ Best Brands for Social Impact. In 2025, the chain raised a record $30 million during its 15th annual Month of Giving, highlighting its commitment to communities beyond serving sandwiches.
Peterson expressed enthusiasm for her new role, saying, “Jersey Mike’s has cultivated a brand that connects deeply with its communities while delivering an exceptional customer experience. I am honored to join at such a critical moment in the company’s growth journey.”
In her role as President and COO, Peterson will oversee U.S. operations, marketing, and technology. Her leadership arrives as Jersey Mike’s invests in digital tools, operational enhancements, and franchisee support systems designed to maintain quality and consistency across a rapidly expanding network.
Industry observers see her appointment as a signal of Jersey Mike’s intent to maintain momentum in the competitive fast-casual sector. With Peterson at the helm of operations, the brand is poised not only to scale its footprint but also to deepen engagement with franchisees and customers alike, blending innovation with community-focused values.
Key Facts:
| Leadership Appointment | Stacy Peterson appointed as President and COO to oversee U.S. operations and drive growth. |
|---|---|
| Previous Experience | Peterson was previously CEO at Jeni's Splendid Ice Creams and held key roles at Wingstop. |
| Company Growth | Jersey Mike's operates over 3,000 locations in the U.S. and abroad. |
| Community Impact | Raised a record-breaking $30 million through the Month of Giving campaign. |
| Industry Ranking | Ranked #2 on Entrepreneur’s 2025 Franchise 500 List. |
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