Jersey Mike’s Subs is set to bring its fresh-sliced, fast-casual sandwich concept to Europe with an ambitious plan to open 400 restaurants across the United Kingdom and Ireland. The expansion comes through a franchise agreement with JM Submarines UK LTD, led by the brand’s founder and Chairman, Peter Cancro. This marks Jersey Mike’s first entry into European markets and represents a major milestone in its global growth strategy.
Founded in 1956 as Mike’s Subs in Point Pleasant, New Jersey, Jersey Mike’s has grown to more than 3,200 locations across North America. Peter Cancro has been central to this growth, transforming a single sub shop into one of the most recognized sandwich chains in the United States. Following the company’s sale to Blackstone and his transition from CEO to Chairman in 2025, Cancro will now lead the European expansion, bringing decades of operational and franchise expertise to the venture.
The first Jersey Mike’s locations in the UK and Ireland are expected to open in 2026. Charlie Morrison, CEO of Jersey Mike’s, highlighted the significance of the agreement, noting that Cancro’s leadership is critical in ensuring the brand resonates with new communities while maintaining its high standards of quality, service, and local engagement.
Cancro expressed his enthusiasm for introducing Jersey Mike’s to European audiences. He emphasized the potential of the UK and Ireland markets and said that the brand looks forward to providing its signature sandwiches to customers who value both culinary quality and community connection. Andy Skehan, President of International, added that this expansion is the first step in what could be a broader European strategy for the brand.
With this move, Jersey Mike’s demonstrates its commitment to growth while maintaining the culture and standards that made it a leader in the fast-casual segment. The European expansion leverages its proven franchise model, and the brand aims to replicate its North American success by combining operational excellence with a strong focus on community engagement.
