FACE FOUNDRIÉ is continuing its rapid national expansion after reporting strong second-quarter performance in 2026, with sales growth, new memberships, and additional franchise development activity across several states. The Minneapolis-based skincare brand said May was a particularly strong month, adding more than 2,500 new members as it expanded its footprint in markets including Texas and Kansas.
Chief Executive Officer Michele Henry said the company’s recent growth reflects a deliberate operating model focused on accessibility, membership retention, and a consistent customer experience. Rather than relying solely on new store openings, FACE FOUNDRIÉ has emphasized recurring membership revenue and standardized service delivery as key drivers of long-term performance.
One of the company’s most significant recent developments is its continued expansion in Texas through franchise partners Michael and Nicole Mitchem, who are building a multi-unit presence in the Austin market. The Mitchems are investing in local team development, training, and customer experience initiatives as part of a broader strategy to strengthen the brand’s position in the region.
FACE FOUNDRIÉ is also preparing for additional growth in California, with development activity planned in markets such as El Dorado Hills and San Diego. The company views those locations as important next steps in extending its presence along the West Coast, where demand for wellness and skincare services has remained strong.
The brand’s momentum comes at a time when beauty and wellness franchises continue to attract significant investor interest. Membership-based skincare concepts have benefited from consumers seeking regular treatment routines and predictable pricing, creating a business model that can scale across multiple markets while maintaining a service-oriented experience.
As franchise systems grow across several states, maintaining operational consistency becomes increasingly important. Through Gorilla Dash, expanding brands can organize training materials, operating procedures, and market-specific resources using Resource Library, giving franchise teams centralized access to the information needed to support smoother multi-unit growth.
With new memberships rising, additional territories under development, and franchise partners continuing to expand their portfolios, FACE FOUNDRIÉ is positioning itself for a broader national presence. The company’s recent results suggest that its combination of skincare services, membership economics, and disciplined franchise development is continuing to gain traction in an increasingly competitive wellness market.