The skincare franchise reported strong second-quarter sales, added more than 2,500 members in May, and continued expanding across Texas, Kansas, and California.
- Record Q2 sales and expansion for FACE FOUNDRIÉ.
- Significant franchise deals, including an eight-unit in Texas.
- May saw over 2,500 new members join FACE FOUNDRIÉ.
FACE FOUNDRIÉ is continuing its rapid national expansion after reporting strong second-quarter performance in 2026, with sales growth, new memberships, and additional franchise development activity across several states. The Minneapolis-based skincare brand said May was a particularly strong month, adding more than 2,500 new members as it expanded its footprint in markets including Texas and Kansas.
Chief Executive Officer Michele Henry said the company’s recent growth reflects a deliberate operating model focused on accessibility, membership retention, and a consistent customer experience. Rather than relying solely on new store openings, FACE FOUNDRIÉ has emphasized recurring membership revenue and standardized service delivery as key drivers of long-term performance.
One of the company’s most significant recent developments is its continued expansion in Texas through franchise partners Michael and Nicole Mitchem, who are building a multi-unit presence in the Austin market. The Mitchems are investing in local team development, training, and customer experience initiatives as part of a broader strategy to strengthen the brand’s position in the region.
FACE FOUNDRIÉ is also preparing for additional growth in California, with development activity planned in markets such as El Dorado Hills and San Diego. The company views those locations as important next steps in extending its presence along the West Coast, where demand for wellness and skincare services has remained strong.
The brand’s momentum comes at a time when beauty and wellness franchises continue to attract significant investor interest. Membership-based skincare concepts have benefited from consumers seeking regular treatment routines and predictable pricing, creating a business model that can scale across multiple markets while maintaining a service-oriented experience.
As franchise systems grow across several states, maintaining operational consistency becomes increasingly important. Through Gorilla Dash, expanding brands can organize training materials, operating procedures, and market-specific resources using Resource Library, giving franchise teams centralized access to the information needed to support smoother multi-unit growth.
With new memberships rising, additional territories under development, and franchise partners continuing to expand their portfolios, FACE FOUNDRIÉ is positioning itself for a broader national presence. The company’s recent results suggest that its combination of skincare services, membership economics, and disciplined franchise development is continuing to gain traction in an increasingly competitive wellness market.
Key Facts:
| Record Sales in Q2 | FACE FOUNDRIÉ hit record-setting sales in the second quarter of 2026, underscoring significant market success. |
|---|---|
| Franchise Expansion | The brand secured an eight-unit franchise deal in Texas with a prominent franchisee, marking a substantial growth step. |
| New Membership Surge | In May 2026, the brand added more than 2,500 new members, highlighting increased consumer interest and market reach. |
| Multi-Unit Franchise Strategy | FACE FOUNDRIÉ has a strong focus on developing multi-unit owners to enhance local market presence and efficiency. |
| Austin Franchise Deal | In Austin, Texas, FACE FOUNDRIÉ made a significant deal with the Mitchems, enhancing its influence in metropolitan areas. |
| Upcoming Developments | Planned third-quarter openings include locations in California and Kansas, consolidating the brand's national reach. |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.