Getting a facial at FACE FOUNDRIÉ now starts with a scan. The franchise has finished rolling out its AI Skin Scanner to locations nationwide, a proprietary tool that reads seven markers on a client's skin, hydration, oiliness, pore size, pore congestion and inflammation risk, pigmentation, and wrinkles and turns that data into a starting point for a skincare plan. Paired with a short questionnaire about lifestyle and existing skincare habits, the scan produces recommendations tied directly to services already on the menu, and clients can pull up their results and watch them shift over time through the brand's mobile app.
Founder and CEO Michele Henry framed the tool less as a gadget and more as a way to make the esthetician relationship do more. In her telling, the scan hands clients a clearer picture of what's actually happening with their skin while giving estheticians a data point they didn't have before, something to work from when building a plan rather than relying on observation alone. The point, as she put it, is to layer in that precision without losing what makes an in-person facial valuable in the first place: a person who knows what they're doing, paying attention.
Rolling this out nationwide matters more for FACE FOUNDRIÉ than it might for a single-location spa. The brand has added 19 new franchise locations this year alone, and a scan-based system gives every one of those stores a shared starting point for how they assess skin and recommend services, rather than leaving that judgment purely to whichever esthetician happens to be on shift. That consistency has a second job, too: a client who gets the same thoughtful, data-backed read on their skin no matter which location they walk into has a much better reason to stick with the brand long-term.
Keeping that kind of client loyalty intact across a growing number of locations is its own operational challenge. Gorilla Dash offers a Memberships and Subscriptions feature built for exactly that kind of retention work, helping franchise systems keep membership perks and client engagement steady even as the number of locations climbs.
The scanner's debut lands alongside another data point in FACE FOUNDRIÉ's favor: a spot at No. 1,142 on the 2026 Inc. 5000 list of the fastest-growing private companies in the country, a marker of how quickly the brand has been adding locations and, evidently, technology to go with them.