Drybar, the well-established leader in blowout salon experiences, is set to broaden its footprint with the addition of four new locations in Virginia and Florida. This expansion is being spearheaded by experienced franchisee Julie Sterling, who brings over 20 years of industry knowledge to the table. Known for her previous success managing over 60 UPS Store locations in Northern Virginia, Sterling is now channeling her operational acumen and business insight into the beauty and wellness sector.
The multi-unit development agreement marks a strategic step for Drybar as it deepens its presence in two highly active beauty markets. Sterling’s transition from logistics to luxury haircare is driven by her long-standing appreciation for Drybar’s distinct value proposition—streamlined services centered entirely on premium blowouts, supported by a strong membership model and brand loyalty.
“Franchising has shaped my career,” said Sterling, underscoring her belief in scalable models backed by customer-focused brands. With her thorough market understanding and franchise management experience, she is poised to introduce the signature Drybar experience to new communities seeking quality beauty services in a boutique environment.
The brand’s upward momentum is evident through its recent development announcements, including a similar multi-unit deal in Alabama. As Drybar continues to redefine the salon experience by eliminating traditional services like cutting and coloring in favor of efficient, expertly styled blowouts, it reinforces its role as a trailblazer in a growing niche market.
Amanda Clark, CEO of WellBiz Brands, the parent company of Drybar, expressed confidence in the partnership. “Julie is the kind of franchise partner we’re thrilled to grow with,” she noted, citing Sterling’s experience and alignment with the brand’s vision.
Founded in 2010, Drybar has cultivated a loyal customer base through its consistent, high-quality services and polished ambiance. With this latest development, the company further strengthens its commitment to accessible, on-trend beauty offerings across the country.
