The Chunara Group is deepening its commitment to the beauty services sector with a new agreement to develop five additional Drybar locations, bringing its total footprint with the brand to 12 shops. The expansion follows the group’s recent acquisition of seven existing Drybar locations in the Dallas-Fort Worth area, a move that ranks among the most substantial multi-unit investments in the brand’s history and signals long-term confidence in the concept.
Drybar has built a loyal following around its focused service model, offering professional blowouts in a polished, experience-driven setting. Operated under the WellBiz Brands portfolio, the concept continues to attract experienced franchise groups drawn to its clear value proposition and consistent consumer demand. For the Chunara Group, the brand’s performance and customer loyalty made further investment a strategic next step rather than a speculative one.
Shehzaan Chunara, Vice President of The Chunara Group, said the decision to expand was rooted in both brand strength and market opportunity. He emphasized the group’s commitment to enhancing the guest experience while expanding Drybar’s presence in areas where demand for premium beauty services remains strong. The agreement reflects a deliberate approach to growth that balances scale with operational discipline.
Founded in 1984, The Chunara Group has grown into a seasoned franchise operator with nearly 200 locations across more than ten brands. Its strategy extends beyond unit count, placing importance on community engagement and philanthropy alongside business performance. That philosophy has helped the group establish durable partnerships across multiple franchise systems.
James Franks, Senior Vice President of Franchise Growth at WellBiz Brands, said the expanded agreement underscores the alignment between Drybar and the Chunara Group. He pointed to the group’s experience, real estate strategy, and people-focused culture as key factors supporting continued growth. As interest in beauty and personal care franchises remains strong, the expansion illustrates how experienced operators are shaping the next phase of the category’s development.
