Buffalo Wild Wings GO and Dunkin' are preparing to open together at a new travel center, giving Helen 28 LLC its first locations with both brands.
- Buffalo Wild Wings GO and Dunkin' to open in Hernando this December.
- Helen 28 LLC leads the operations at the new travel center.
- Unique food offerings and promotions to be available upon opening.
Buffalo Wild Wings GO and Dunkin' are preparing to open side by side at a newly built travel center in Hernando, Mississippi, bringing two familiar food brands to 401 Getwell Road South near Kyle Lane. Both locations are expected to open on the same day in December. Helen 28 LLC, the group behind the travel center, will operate the restaurants, marking its first locations with either brand and the beginning of a relationship with Inspire Brands.
The Buffalo Wild Wings GO format is built around takeout, digital ordering and delivery rather than a traditional dining room. Its menu features bone-in and boneless wings with 26 signature sauces and dry rubs, alongside chicken dippers, cauliflower wings, burgers, sandwiches, wraps and sides. Customers will be able to order ahead or use a dedicated pickup window for third-party delivery orders, with seating available in the travel center's food court. Wing-and-fries bundles and the Pick 6 Meal for Two will start at $19.99.
Dunkin' will bring its coffee, Refreshers, doughnuts and breakfast sandwiches to the same location, serving customers from early morning through the evening. The two concepts offer different menus and dayparts, giving the travel center a combination of quick-service options for commuters, local residents and visitors. Buffalo Wild Wings GO is scheduled to operate from 10 a.m. to 11 p.m. Sunday through Thursday and until midnight on Fridays and Saturdays. Dunkin' plans to open daily from 5 a.m. to 8 p.m.
Hiring is already underway for both restaurants, with positions available across front- and back-of-house operations. Open roles include team members, shift leaders and an assistant manager, with opportunities across all shifts. Applicants were invited to visit the travel center site on November 14 for an in-person hiring event. Recruitment planning is a key part of preparing new franchise locations for launch, and tools such as the Recruitment feature available through Gorilla Dash can help businesses organize candidate outreach and staffing efforts as their networks expand.
For Helen 28 LLC, the Hernando project is an entry point into two established restaurant brands, with additional openings anticipated as its relationship with Inspire Brands develops. The operator is also looking to make the new Buffalo Wild Wings GO a gathering place for local sports fans and community groups, building its identity around the shared experience of game days, watch parties and neighborhood traditions.
Key Facts:
| Opening Date | Buffalo Wild Wings GO and Dunkin' are opening in December. |
|---|---|
| Location | Both establishments are located at 401 Getwell Road South, Hernando. |
| Operating Hours | Buffalo Wild Wings GO: 10 a.m. to 11 p.m. Sun-Thurs; 10 a.m. to midnight Fri-Sat. |
| Operator | Helen 28 LLC will operate the new locations. |
| Promotional Offer | Buffalo Wild Wings GO offers a wing-and-fries bundle starting at $19.99. |
| Third-Party Integration | Buffalo Wild Wings GO has a dedicated window for third-party delivery drivers. |
| Employment Opportunities | Front and back-of-house roles are being hired for both establishments. |
| Long-term Plans | Helen 28 LLC aims for a long-term partnership with Inspire Brands. |
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