Club Pilates and Pure Barre have announced a partnership with Midi Health to launch a wellness campaign called “Strong Through Every Stage.” The program is designed to provide education and resources that address hormonal health, menopause, and overall longevity. By integrating clinical expertise with the supportive atmosphere of boutique fitness studios, the initiative aims to help women feel stronger and healthier during every phase of midlife.
Workshops will be offered in select studios nationwide, giving participants the chance to learn directly from clinicians at Midi Health. These sessions are structured to combine medical guidance with approachable movement, ensuring that women receive both practical health education and an engaging physical experience.
Steve Pankowski, Executive Vice President of Strategic Partnerships at Xponential Fitness, said that the campaign reflects a broader understanding of health. He explained that wellness must extend beyond the reformer or the barre to include support for the hormonal and physical challenges women encounter in midlife. He described Midi Health as the ideal partner to bring this mission forward.
Joanna Strober, CEO of Midi Health, highlighted the importance of uniting medical care with movement. She noted that midlife brings significant changes to women’s health and that providing accessible, personalized support in trusted studio environments makes a meaningful difference. According to Strober, combining fitness and clinical expertise empowers women to take greater control of their health.
The campaign also reinforces the role of boutique fitness studios as community hubs. By offering low-impact yet strength-focused workouts alongside clinical resources, the program provides a comprehensive path to healthier living. It creates a space where women can not only exercise but also learn strategies for managing the health transitions they face.
This partnership represents a strategic shift in how fitness franchises can grow. By collaborating with healthcare providers, Club Pilates and Pure Barre are expanding their reach beyond exercise alone. Together with Midi Health, they are building a model that aligns wellness, medical support, and community connection in ways that reflect the evolving expectations of today’s consumers.
