In a bold move that has the wellness community buzzing, Perspire Sauna Studio has appointed Caroline Linton as its new Chief Marketing Officer. Linton brings deep experience from high-growth, multi-unit wellness brands such as Pure Barre and STRIDE Fitness, and now she is set to apply that expertise to the dynamic world of infrared saunas. Her track record also includes launching major consumer brands into national retail channels, making her a strong fit for Perspire’s scaling ambition.
Linton described her new role with enthusiasm, stating that Perspire has built a category-defining brand through innovation in infrared sauna technology combined with an accessible guest experience. “I am excited to champion our members, celebrate franchisee success and raise awareness of the benefits of infrared sauna, red-light therapy and contrast therapy,” she said. Her competitive drive, honed as a Division I volleyball player at UC Irvine, further strengthens her leadership profile.
Founder and CEO Lee Braun said that Linton’s experience in scaling beloved wellness concepts and her talent for brand storytelling make her the ideal leader for this next chapter. He highlighted that as demand for recovery, stress relief and longevity continues to grow, Perspire is poised to expand. The appointment aligns with the brand’s strategic focus on franchise development and elevated guest engagement.
With this executive hire in place, Perspire is preparing to extend its national footprint and enhance its studio experience. For franchise investors and development teams, the move signals that the brand is serious about growth, market differentiation and consistent franchise support. In a competitive wellness-franchise sector, Perspire’s combination of technology, membership model and strong leadership may give it a distinct edge.
