wig has signed an 11-unit franchise agreement with Denver Day Makers LLC, marking the brand's entry into the Denver market with a first location targeted to open in mid-2027. Swig, known as the creator of the dirty soda category, will bring its highly customizable drink menu to South Denver as part of the deal.
Denver Day Makers LLC brings extensive experience in commercial real estate development, with a background in retail shopping centers and student housing communities. As seasoned franchise operators, the group has previously developed and grown multiple franchise businesses, combining real estate, operational and development expertise it now plans to apply to identifying sites and building Swig's presence across South Denver.
Alex Dunn, CEO of Swig, said the brand built its identity by creating genuine consumer connection around the dirty soda category, and that as Swig expands, the company is intentional about partnering with experienced operators who share its long-term vision and can execute at a high level. He said Denver Day Makers brings the development expertise and operational discipline that will help strengthen Swig's presence in Colorado.
Swig's franchise model is built around a drive-thru-centric footprint that can operate in as little as 800 to 850 square feet, eliminating the need for complex kitchen infrastructure and allowing operators to reduce build-out costs and scale efficiently across multiple locations. Todd Smith, President of Swig, said demand for the franchise opportunity continues to grow as experienced operators recognize the strength and scalability of the business model, calling the Denver agreement part of the brand's continued momentum into high-growth markets nationwide.
Swig is actively seeking additional qualified multi-unit operators to support its continued national expansion, with ideal candidates bringing proven restaurant operations experience and a commitment to delivering a consistent guest experience at scale. Managing that kind of active, multi-market development pipeline requires an organized way to track prospective operators as deals move forward. Gorilla Dash offers a Recruitment feature designed to help franchise brands manage leads and move candidates through each stage of the process, keeping development on pace as agreements like the one in Denver come together.