Swig is preparing to enter Massachusetts with a six-unit franchise agreement covering the Greater Boston area. Led by Ryan Nolan of Athena Franchise Group, the development is expected to bring the Utah-based beverage brand to the market in early 2027, marking another step in its nationwide franchise expansion.
Nolan brings extensive experience in the restaurant industry to the agreement, with a background that includes both operations and franchise development. His focus will be on establishing Swig in Greater Boston while building a local business that reflects the brand’s emphasis on customization, convenience and community. Swig’s beverage model centers on personalized drinks, allowing customers to create combinations tailored to their preferences.
The Boston agreement adds to Swig's broader expansion story, which began with a single drive-thru location in St. George, Utah, in 2010. The brand has since grown to more than 150 locations across 16 states, expanding its presence through a combination of corporate development and franchise partnerships. Its drive-thru-oriented format and relatively compact footprint have supported its strategy of entering new markets while maintaining a convenient customer experience.
For franchise systems entering multiple markets, maintaining consistent access to operational information can become increasingly important as the network grows. Gorilla Dash can support that process through a Knowledge Base, giving franchise teams a centralized place to organize training materials, procedures and other resources that help operators stay aligned as new locations are developed.
Swig’s planned Boston entry reflects the brand’s continued effort to move beyond its established markets and reach new customers through experienced franchise partners. As the company prepares for its Massachusetts debut, the ability to combine local market knowledge with a consistent operating model will be important to sustaining its expansion.