Snap Fitness is redefining accessibility in fitness by launching 24/7 Reformer Pilates programming across its clubs in the UK and Ireland. Through a strategic partnership with Your Reformer, this initiative introduces a first-of-its-kind model that integrates high-quality Reformer Pilates into the traditional gym environment.
Since 2022, the UK has seen a surge in dedicated Reformer Pilates studios, revealing a growing demand for low-impact, results-driven exercise. Snap Fitness is responding to this trend by offering members continuous access to over 800 guided classes using Your Reformer's Kiosk Pro platform. The technology includes mobile kiosks and wireless headphones, allowing users to engage in expertly guided sessions at any hour, without needing a live instructor.
Depending on space, clubs can install between four and twelve Reformer units, ensuring scalability across different locations. This rollout is designed to enhance member experience while offering franchisees a compelling competitive advantage. Importantly, the new offering comes at no additional cost to members, reinforcing Snap Fitness’s value-driven model.
Andy Carr, Fitness Experience Manager for Snap Fitness EMEA, emphasized the brand's goal of incorporating this programming into every “Tiny Gym” across the region. He believes this move elevates the brand’s fitness experience while aligning with modern wellness demands.
The collaboration is built on successful outcomes from previous Your Reformer partnerships in the APAC region, where clubs reported strong engagement and positive member feedback. Ben Stallworthy, Managing Director of Your Reformer, highlighted their shared vision of making low-impact, high-reward workouts accessible and convenient for everyone.
This latest offering follows Snap Fitness’s earlier launch of its S7 programming, which led to a 26% increase in group class attendance. With Reformer Pilates now added to its arsenal, the brand continues to push boundaries in delivering flexible, technology-enhanced fitness solutions.
