Shoot 360 has entered into a new partnership with US Sports Camps to launch Nike Basketball Camps across select U.S. cities beginning in October 2025. The collaboration aims to transform youth basketball training by combining expert coaching with advanced technology, offering young athletes a more data-driven approach to improving their skills. Craig Moody, founder and president of Shoot 360, described the initiative as a chance to make player development “smarter, faster, and more enjoyable.”
The camps will debut in cities including Naperville, Illinois, Las Vegas, and Beaverton, Oregon, before expanding into other markets. Each session is designed to reinforce fundamental basketball skills such as shooting, passing, and decision-making. Unlike traditional programs, however, the camps will incorporate live gameplay, interactive drills, and real-time performance feedback, giving athletes immediate insights into their progress.
Technology sits at the core of the program. Players will receive AI-powered shot analytics that track arc, depth, and alignment with precision. The system provides instant feedback, enabling coaches and players to make adjustments on the spot. Moody emphasized that the technology bridges the gap between practice and performance, adding a level of accountability that is rarely found in youth training programs.
US Sports Camps, which manages a wide portfolio of athletic programs, sees the partnership as a chance to modernize how young athletes approach basketball. Seth Roberts, the company’s vice president of basketball, said the combination of instruction and analytics is designed to “redefine how young athletes sharpen their skills.” He added that the program aims not only to build better players but also to foster confidence and camaraderie among participants.
For Shoot 360, the partnership is also a strategic step in brand expansion. The company has grown a network of more than 50 locations nationwide and is increasingly positioning itself as a leader in the intersection of sports training and technology. By embedding its platform into a high-profile youth camp network, Shoot 360 is advancing its mission of making advanced basketball training accessible to more players while reshaping the future of youth development.
