Shoot 360 continued its rapid expansion during the first half of 2026, opening new training centers across the United States while entering international markets for the first time. New facilities launched in Springfield, Missouri, Saitama, Japan, and Oakville, Ontario, extending the brand's technology-driven basketball training model to a broader audience. The company also strengthened its presence through a partnership with LA Fitness, bringing its interactive training experience into existing fitness clubs.
Expansion has been accompanied by continued investment in product innovation. Shoot 360 introduced its new 3-BALL Solo game mode, giving athletes another competitive training option while increasing engagement across its facilities. The company also expanded its community outreach through HER Month, an initiative focused on encouraging greater participation among female athletes. According to the company, the program contributed to an increase in female recruitment during the campaign.
The combination of new markets, digital innovation, and community programming reflects a strategy that extends beyond opening additional locations. By developing new experiences for athletes while forming strategic partnerships, Shoot 360 continues positioning itself as a leader in technology-enabled sports training. Its growth demonstrates how experiential franchise concepts can evolve by combining operational expansion with continual product development.
As franchise systems broaden their footprint, maintaining consistent operational guidance becomes increasingly important. Gorilla Dash includes a Resource Library that enables franchisors to organize training documents, operating procedures, brand standards, and business resources in one centralized location, helping every franchisee access the information they need as the network grows. A structured resource center can support consistency while reducing the complexity of onboarding new locations across multiple markets.
Shoot 360's progress during 2026 illustrates how franchise expansion is strengthened when innovation, strategic partnerships, and operational discipline advance together. By investing in new experiences alongside geographic growth, the company continues building a foundation designed to support long-term development across both domestic and international markets.
