Franchise Industry NewsGorilla Dash
10 months agoCheba Hut Brings Big Flavor and Bigger Vibes to Bernalillo
Cheba Hut is set to open a new "Toasted" Subs location in Bernalillo, New Mexico, on November 14, with a full-scale grand opening event. Led by franchisee and WAHi Brands CEO Issac Montoya, this marks the company’s sixth location under his leadership and introduces a distinctive patio setting adjacent to the Rio Grande. For franchising observers, it highlights how lifestyle-driven food brands are integrating immersive environments and regional flair in their expansion strategies.